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ALLAMAIQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)
ADVERTISING AND SALES PROMOTION (439)
CHECK LIST
SEMESTER: AUTUMN 2010
This packet contains the following material:
1. Text book (one)
2. Assignment No. 1 & 2
3. Assignment Forms (two sets)
In this packet, if you find anything missing out of the above mentioned material, please contact at the address given bellow:
The Deputy Registrar
Mailing Section, Block No. 28
Ailama Iqbal Open University
H-8, Islamabad.
Phone 051-9057611-12
Muhammad Ayub Shaikh
Course Coordinator
ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.
Course: Advertising and Sales Promotion (439) Semester: Autumn 2010
Level: BBA Total Marks: 100
Pass Marks: 40
ASSIGNMENT No. 1
(Units: 1–4)
Q. 1 Explain the main concept of promotion and advertising with the help of examples. (20)
Q. 2 Examine the important characteristics of mass media advertising while emphasizing on its usage in Pakistan. (20)
Q. 3 What are the different roles and functions of sales promotions in Pakistan? Give examples of companies using the sales promotions functions. Discussed. (20)
Q. 4 Bring out the difference between mass media advertising and sales promotion techniques, as relevant in Pakistan. (20)
Q. 5 Discuss the nature, rationale and role of product literature and direct mail. (20)
ASSIGNMENT No. 2
(Units: 5–9) Total Marks: 100
Q. 1 Clarify the individual nature of personal selling as compared to other forms of promotion. (20)
Q. 2 How would you assess advertising through mass media? (20)
Q. 3 Explore the effectiveness of television and radio as mass media by giving examples. (20)
Q. 4 What is the difference between “hard” and “soft” launch for a new product? Also list their promotional objectives. (20)
Q. 5 How are promotional campaigns implemented in advertising agencies and a firms marketing department? (20)
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