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ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)
Course: Marketing Management (447)
Level: BA Semester: Autumn 2010
CHECKLIST
This packet comprises the following material:
1) Text book
2) Assignments # 1 & 2
3) Assignment forms (2 sets)
4) Assignment submission schedule
In this packet, if you find anything missing out of the above-mentioned material, please contact at the address given below: -
The Mailing Officer
Mailing Section, Block # 28
Allama Iqbal Open University,
Sector H/8, Islamabad.
Tel: (051) 9057611, 9057612
Course Coordinator
Beenish Ehsan
Department of Business Administration
Allama Iqbal Open University, Islamabad.
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Department of Business Administration)
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.
Course: Marketing Management (447) Semester: Autumn, 2010
Level: B.B.A / B.A Total Marks: 100
ASSIGNMENT No. 1
(Units: 1–4)
Q.1 Discuss in detail, the basic principles of Marketing Management. (20)
Q.2 Identify the Marketing Objectives and differentiate between short run and long run plans. (20)
Q.3 In a large marketing organization, having a big marketing division, what would be the responsibilities of various managers? (20)
Q.4 Describe the role of marketing audits, their applications and their short comings. (20)
Q.5 What is the importance and effectiveness of control in the marketing management? (20)
ASSIGNMENT No. 2
(Units: 5–9) Total Marks: 100
Q.1 (a) Explain the need and role of Marketing Information System. (10)
(b) What are the elements, characteristics and uses of Marketing Information Systems? (10)
Q. 2 (a) Explain the background factors that affect the product line. (10)
(b) List the factors that influence decision making. (10)
Q.3 Explain various types of retail stores and discuss the differences among them. (20)
Q.4 (a) What are the fundamentals of advertising in selling operations? (10)
(b) Discuss the relationship between cost and advertising to the gains to be accrued from increased sales. (10)
Q.5 (a) Discuss the social responsibility of business and of marketing. (10)
(b) Explain marketing in perspective of Pakistani environment. (10)
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