Posts
(Department of Commerce)
MARKETING (470)
CHECK LIST
SEMESTER: AUTUMN, 2010
This packet comprises following material:-
1. Text book (One)
2. Assignment No. 1 & 2
3. Assignment forms (One set)
4. Schedule for submitting the assignments and tutorial meetings
If you find anything missing in this packet, please contact at the address given below:
Director
Admission & Mailing
Allama Iqbal Open University
H-8, Islamabad
051-9057611-12
Sohail Amjed
Course Coordinator
(Department of Commerce)
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.
Course: Marketing (470) Semester: Autumn, 2010
Level: B.A/B.Com Total Marks: 100
ASSIGNMENT No. 1
(Units 1–4)
Q.1 a) Define marketing, how marketing is different from the selling? (20)
b) Write detail note on the evolution of marketing.
Q.2 Explain the impact of public policy and legal environment on the marketing practices and strategies of the business organizations. (20)
Q.3 What is market segmentation? What are the different bases for market segmentation normally used by the industry? (20)
Q.4 Explain industrial goods. What are the characteristics of industrial goods? (20)
Q.5 a) Give comprehensive definition of product. Explain the different attributes of product. (10)
b) Explain the different pricing methods. (10)
ASSIGNMENT No. 2
Q.1 a) What do you understand by the term “distribution channel”? (10)
b) What is direct marketing? Explain the conditions necessary for direct marketing. (10)
Q.2 a) What are the economic justification of wholesaling? (10)
b) What are the different functions performed by the wholesaler? (10)
Q.3 a) Appraise the significant of advertisement and sales promotion? (10)
b) What media a medium scale business can use for the advertisement? (10)
Q.4 What is market information system? Explain the different steps of marketing research process. (20)
Q.5 a) Explain the term market targeting. (10)
b) Explain the different approaches used for market targeting. (10)