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ALLAMA IQBAL OPEN UNIVERSITY , ISLAMABAD
(Department of Business Administration)
INTERNATIONAL MARKETING (574)
SEMESTER: AUTUMN 2010
CHECKLIST
This packet comprises the following material:
1. Text Book
2. Course Outline
3. Assignment No. 1 & 2
4. Assignment Forms (2 sets)
5. Assignment and Tutorial Schedule
In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below:-
Mailing Officer
Services Block # 28
Allama Iqbal Open University,
H-8, ISLAMABAD
Phone: 051-9057611-12
Muhammad Ayub Shaikh
Course Coordinator
(Department of Business Administration)
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.
Course: International Marketing (574) Semester: Autumn 2010
Level: MBA Total Marks: 100
Pass Marks: 40
ASSIGNMENT No. 1
Note: Attempt all questions. All questions carry equal marks.
Q. 1 “The basic of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on other hand.” Explain. (20)
Q. 2 Discuss the breadth and scope of international marketing research. Why is the international marketing research generally broader in scope that domestic marketing research? (20)
Q. 3 What is the difference among international marketing, multinational and global marketing? (20)
Q. 4 Discuss some of the reasons why it is probably best to seek an out of court settlement in internal commercial dispute rather than to sue. (20)
Q. 5 Define the following terms: (20)
· Jumping
· Licensing
· Legal weight
· I.SO.
ASSIGNMENT No. 2
Total Marks: 100
This assignment is a research-oriented activity. You are required to obtain information relating to any business/commercial organization and prepare a paper of about 30 pages on the topic allotted to you. You are required to prepare two copies of assignment # 2. Submit one copy to your tutor/teacher for evaluation and the second copy for presentation in the workshop in the presence of your resource persons and classmates, which will be held at the end of the semester prior to final examination. Students studying at the approved study centers of AIOU are required to present the same at their study centers.
Include the following main headings in your report:-
a) Introduction to the topic
b) Important sub-topics
c) Practical study of the organization with respect to the topic
d) Review of theoretical and practical situations
e) Merits, demerits, deficiencies or strengths of the organization with respect to your topic
f) Conclusions and recommendations
g) Annex, if any
You may use transparencies, charts or any other material for effective presentation. You are also required to select one of the following topics according to the last digit of your roll number. For example, if your roll number is D-3427185 then you will select topic # 5 (the last digit): -
List of Topics:
0) International Trading Environment
1) Identifying and Analysing International Marketing Opportunities
2) Role of Trade Commissioners, Delegations and Trade Development Authority of Pakistan
3) International market Entry Strategies
4) International Product Development and Management
5) International Pricing
6) Promoting Products in Foreign Markets
7) International Channels of Distributions
8) Organizing for International Marketing Efforts
9) Current Issues of Pakistani Exports.
INTERNATIONAL MARKETING
COURSE OUTLINE (MBA-574)
UNIT–1: INTERNATIONAL MARKETING - AN OVERVIEW
· Scope of International Marketing
· Importance of Export Marketing in the National Economy
· International Marketing vs Domestic Marketing
· Factors to be Considered before Entering Export Field
· Method of entering foreign markets
· Determinants of International Marketing Policies
· Problem of International Marketing
UNIT–2: IDENTIFYING FOREIGN MARKET & EXPORT MARKET RESEARCH
· Classification of World Market
· Market Entry Conditions
· Investigation of Market Potentials
· Identifying and Measuring Potential Market Information
· Introduction of Market Research
· Role of Trade Commissioners, Delegations, and EPB
· Planning a Market Survey
· Methodology and Techniques of Market Research
UNIT–3: PRODUCT PLANNING AND PRICING FOR EXPORT
· Introduction of Product Planning Product Adaptation and Strategies
· Standardization Product life cycle in International Marketing
· Marking and Labeling Packaging
· Price and Non-price Factors International Price Quotations
· Pricing Strategies
UNIT–4: PROMOTING PRODUCTS IN FOREIGN MARKET
· Nature of International Advertising Sales Promotion
· Management rules for International Advertising
· Advertising Campaign
· Trade Fairs Exhibitions
· Factors Affecting Selection of Advertising Agency
UNIT–5: ENTRY TO OVERSEAS MARKET & CHANNEL OF DISTRIBLTTION
· Direct Exporting
· Indirect Exporting
· Agents/distributors
· Channels of Distribution
· Factors Affecting Selection of Marketing Channels
· Approaches to Channel Strategy
UNIT–6: EXPORT FINANCE, EXPORT DOCUMENTATION & PROCEDURE
· Terms of International Payments
· Financing of Export Credit Needs
· Export Documents
· Processing of an Export Order
UNIT–7: INTERNATIONAL SALES CONTRACT AND EXPORT PACKING
· Importance of the Written Contract
· Standard clauses in the International Sales Contracts Trade agreements
· Trade Preference and GSP
· Classification of Countries for Purposes of International Marketing
· Regional Cooperation for Development
· Packaging in Developing Countries
UNIT–8: RISK AND NEW TECHNIQUES IN INTERNATIONAL MARKETING
· Introduction
· Types of Risks
· Insurance
· Joint-venture - meanings, forms, and evaluation
· Motivating Factors & guidelines for Pakistani joint-ventures Counter Trading
UNIT–9: EXPORT MARKETING PLAN AND TRADE POLICY OF
GOVERNMENT OF PAKISTAN
· Introduction
· Marketing Plan
· Steps in Preparing A Marketing Plan Trade Policy -1989-90
RECOMMENDED BOOKS
1. International Marketing By Subhash C. Jail - Kent Publishing Company
2. International Marketing By Vem Teipstra - Halt-Sander
3. International Business By Rugman, Lucre Booth - McGraw Hill International Co.
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