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ASSIGNMENT No. 1
(Units 1– 4)
Q. 1 Explain the concept and purpose of communication with reference to agricultural extension. Also discuss triangular model of communication for T & V system. (20)
Q. 2 Write a comprehensive note on Khan’s model of communication. (20)
Q. 3 How intervening variables influence change in the behavior of the farming community. Enlist those social groups which influence change in the local communities and how? (20)
Q. 4 Explain personal variables and situational variables. Discuss different ways to asses’ local conditions for program planning. (20)
Q. 5 Explain the role of different people in individual adoption process. Also discuss with examples the importance of different social groups, which affect the information and adoption decisions. (20)
ASSIGNMENT No. 2
(Units 5–9)
Total Marks: 100 Pass Marks: 50
Q. 1 Define the term interpersonal communication? How social groups influence message generation and receipt. Also describe strategies for effective interpersonal communication. (20)
Q. 2 Define the term mass communication in agricultural extension. How people respond to mass media massage generally. (20)
Q. 3 Explain the term social system in agricultural extension, and discuss the relationship between communication and social system. (20)
Q. 4 What are those important functions that the local farm advisor should be kept in mind while planning effective communication to get the new technologies adopted by the farming community? Explain each function in detail with examples. (20)
Q. 5 Explain the following: (20)
(i) Extension clientele in agricultural extension
(ii) Advantages of Mass Media Channels