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ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
Commonwealth of Learning Executive MBA/MPA Program
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.
Instructions:
(a) All written assignment must be well organized, presented in an easy-to-read format, and neat. If your handwriting is not legible, type or compose the written assignment. Moreover, pay particularly close attention to grammar, spelling punctuation and understandability. Communication is extremely important in this course.
(b) Documentation is likewise very important. Un-supported statements or opinions are worth less to the reader who desires to verify your finding. Complete and specific documentation is mandatory. Also, your references should be to primary sources, except in rare unusual situation.
(c) Quoting should be kept to an absolute minimum.
(d) Before writing the assignment, you are advised to thoroughly study the guidelines for assignment writing.
Course: E Commerce (5576) Semester: Autumn, 2010
Level: Executive MBA/MPA Total Marks: 100
ASSIGNMENT No. 1
(Block 1–5)
Q. 1 Define E-Commerce and discuss its impact on entire business world and predict likely future directions of e-commerce. (20)
Q. 2 Write note on following: (20)
a. B2C Commerce
b. C2C Commerce
c. B2B Commerce
d. Non Business E-commerce
e. Virtual Reality
Q. 3 Explain the internet as a network and FAT server. (20)
Q. 4 (a) Explain the following models for a commercial face: (20)
i. Poster Model ii. Yellow Pages Model
iii. Brochure Model iv. Shopfront Model
v. Subscription Model
(b) Using your experience of working for, or observing organizations, identify a strategic opportunity for the development of a new E-Business venture, using one of the six models mentioned above in part (a).
Q. 5 Explain the following: (20)
a. Internet Telephony
b. Fat Servers or Fat Clients
c. Way of Classifying Business Model
d. Thin Client vs. other Networks
ASSIGNMENT No. 2
Total Marks: 100
Instructions:
1. This assignment is a research-oriented activity. You are required to develop a term paper and present the same in the classroom prior to the final examination.
2. You will have to participate in the activity fully, actively, and practically to be eligible to sit in the final examination of the course. The Presentation component of each course is mandatory for all students.
3. For the preparation of this assignment, you should first thoroughly review the conceptual framework of the topic and develop a scholarly material of the same giving references, quotations, and extracts of various scholars and experts. Then visit any business/commercial organization and study the relevant practical aspects there. Combining the theoretical and practical aspects, develop a comprehensive paper consisting of at least 20 to 25 typed pages to be presented in the class.
4. Include the following main headings in your assignment:
(a) Introduction of the topic
(b) Important sub-topics
(c) Practical study of the organization with respect to the topic
(d) Review of theoretical and practical situations Gaps, merits, de-merits deficiencies or strengths of the organization with respect to the topic under study.
(e) Conclusions and recommendations
(f) Annex, if any
5. Prepare a copy of this assignment and submit to your tutor for your evaluation.
6. You should prepare the transparencies, charts, or any other illustrative material for effective presentation.
7. If you fail to present this assignment in the class, then you will not be able to sit in the final examination conducted by AIOU.
8. A number of topics given below are the general aspects of the course and you are required to select one of the topics according to the last digit of your roll number. For example, if the roll number is N-9337241, you will select topic number 1, and if the roll number is 0-3427185 then you will select topic number 5 (the last digit).
1 Models for Commercial Face
2 What is WWW Marketing and Explain the Elements of Marketing Mix (4Ps)
3 Explain the Components of Opportunity Analysis in Detail
4 Voice Over Internet Telephony (VoIP) Technology in Pakistan
5 Role of Client /Server in E- Commerce Application
6 CGI (Common Gateway Interfaces) Applications
7 Business Value of Online Marketing
8 Value-Chain Analysis of Service Industry in South Asia
9 What are the Social Enablers of Electronic Commerce
ELECTRONIC COMMERCE (5576)
Course Outline
BLOCK 1: INTRODUCTION TO ELECTRONIC COMMERCE
■ What is Electronic Commerce?
■ Activity: Trade link Services
■ Definitions of e-commerce
■ Activity: Definitions
■ Additional Definitions of e-commerce
■ Categorizing E-Commerce by Transaction
■ B2C (Business to Consumer)
■ Activity: Comparing Sites
■ C2C (Consumer to Consumer)
■ B2B (Business to Business)
■ Going into E-Commerce: Why and How
■ The Impact of E-Commerce on the Business World
■ Commercial use of the WWW: Government Perspectives
■ The Future for E-commerce
BLOCK 2: INFRASTRUCTURE FOR ELECTRONIC COMMERCE
■ The Internet as a Network
■ The Physical Infrastructure of the Internet
■ Activity: Building a Glossary (dictionary of sorts)
■ Connecting to the Internet, Part A
■ Connecting to the Internet, Part B
■ Uniform Resource Locator
■ DNS
■ Registration Issues
■ Client/server Applications
■ Fat servers or Fat Clients
■ World Wide Web (WWW) Servers and Clients
■ E-Mail: The Killer Application
■ Interactive Technologies
■ Multimedia Delivery
■ Push Technology and Webcasting
BLOCK 3: BUSINESS STRATEGIES FOR E-COMMERCE: B2C
■ Corporate Strategy in the Digital Age
■ Online Reading
■ Business value of B2C Electronic Commerce
■ Activity: Product Promotion
■ New sales Channel
■ Direct Savings
■ Time Saving
■ Online Reading
■ Brand and Corporate Image
■ Customer Relationships
■ Activity
■ New Product Capabilities
■ Online Reading & Activity
■ B2C Business Models
■ Ways of Classifying Business Models
■ Storefront Model
■ E-mail Model
■ Image-Building Model
■ Customer Service Model
■ Advertiser-Supported Model
■ Access Charge Model
■ Brokerage Model
■ Free Model
■ Virtual Communities
■ Online Reading & Activity (Required)
■ Imperatives of EC Business Models
■ Reading & Activity (Required
■ Customer Relationship Management
■ Online Reading
■ Online Reading & Activity
■ From pure-play to Click-and-Mortar
BLOCK 4: B2C, B2B AND E-COMMERCE BUSINESS MODELS
■ Business Models for e-Business and e-Commerce
■ Background on B2B: Electronic Marketplaces
■ Electronic Marketplace Options
■ Models for a Commercial Face
■ Digital Models
■ Poster Model
■ Yellow Pages model
■ Brochure Model
■ Shop front Model
■ Subscription Model
■ Advertising Model
■ Project 2000 Research
■ Destination Sites
■ Traffic Control Sites
■ Reading
■ The Virtual Face
■ The Co-alliance
■ The Star Alliance
■ The Value Alliance
■ The Market Alliance
■ The Virtual Broker
■ The Virtual Space
Virtual Communities as Facilitators for e-Business
■ Specific Community Advantages
■ Case Example: The On-line Garage
BLOCK 5: INTRODUCTION TO INTRANETS AND EXTRANETS
■ Hierarchical Framework of e-Business
■ Technology-based Infrastructure
■ Services
■ Products and Structures
■ Corporate Strategies for Intra and Inter-organizational Systems
■ Intranets
■ Primary and secondary intranet communications technology
■ Information Sources
■ Putting the Intranet in Place
■ Intranets versus proprietary groupware
■ Extranets
■ Thin clients vs. Thick clients
■ Security Issues
■ Making the Business Case
■ Issues in Implementing IOS
■ Organizational issues
■ Technical issues
■ Proprietary technologies
■ Non-proprietary Internet technologies
■ Open technologies and convergence
■ Implementation Issues
BLOCK 6: MARKETING STRATEGIES FOR E- COMMERCE
■ Objectives
■ WWW Marketing
■ Online Readings
■ Activity
■ Product
■ Price
■ Online Reading
■ Place
■ Promotion
■ Personalization
■ Marketing Techniques
■ Combining Traditional and Online Marketing Techniques
■ E-Branding
■ Flexible Pricing
■ Online Advertising
■ Search Engines And Directories
■ Banners
■ Other Types of Reciprocal Promotion
■ Electronic Mail
■ Push Versus Pull Technology
■ Managing Customer Relationships
■ Customer Relationship Management
■ E-Marketing Strategies
■ Organization Strategy study
■ Opportunity Analysis
■ Monitoring
BLOCK 7: LEGAL AND ETHICAL ISSUES IN E-COMMERCE
Legal and Ethical Issues
■ Overview
■ Protection of Privacy
■ What is Information, and How is it collected
■ Intellectual Property
■ Free Speech and Censorship
■ Taxation
■ Encryption and Security
■ Emerging Legal Issues
■ Introduction
■ Contracts
■ Online Sales
■ Is an online contract written?
■ Do we need a signature?
■ Terms of the contract
■ Are electronic contracts admissible in court?
■ Limitations of Liability
■ Valid Payment Procedures
■ Tax Issues
■ Marketing
■ Protection of Personal Data
■ Advertising Guidelines
■ Restrictions on Advertising
■ Trademarks, Domain Names, and Copyright
■ Registration of Trademarks
■ Domain Names
■ Gambling
■ Dispute Resolution
■ Jurisdiction
■ Civil Liability
■ Social Issues
■ Introduction
■ Social Enablers of Electronic Commerce
■ Access to the Digital Economy
■ Network Availability
■ Connectivity
■ Business Connections
■ Skills and Digital Literacy
■ Confidence and Trust
■ Benefits and Social Impacts
■ Strengthening the Social Infrastructure
■ Education and Training
■ A Sense of Community
■ Time Usage
■ Distributive Effects
■ The Workplace
■ Small Businesses
■ Activity: TAIFUNG Case Study
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